The Brief
To conduct a thorough review of the marketing and communications function of NTSU, making recommendations to improve productivity and effectiveness for all areas of the business.
My Approach
I engaged with the staff and trustees at NTSU to understand their views and experiences of marketing across the organisation. I held small discussion groups and depth interviews to investigate how the department was operating and how well it was supporting the individual service areas and wider NTSU strategy.
The outcome of the project was a report detailing both strategic and operational recommendations. This included recommendations for the senior team to implement, as well as changes that could be made at a local level to improve marketing and communications outputs.
Client Testimonial
Hannah has done a fantastic job supporting us over the past 3 months to conduct a comprehensive review of our communications and insight functions. Straight away she got the complexity of our operation and was empathic to the challenges and the period of change we find ourselves in. Her professional and supportive approach has provided us with a way forward to make some much-needed changes that will not only benefit our employees, but our members too. Staff across the organisation commented on how comfortable they felt working with Hannah, providing a space to be honest but also challenging assumptions and a way of working – enabling people to be innovative in their approach to solutions. I would highly recommend Hannah and look forward to working with her again in the future.
Hannah Templeman, Director of Membership Services, NTSU
