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About me

A strategic marketer with over 20 years experience, I’m a Fellow of the Chartered Institute of Marketing (CIM) and a qualified coach.

My work is varied - strategic planning, lots of stakeholder engagement, crisis communications, conducting research and a little bit of digital transformation.

I've worked for lots of different clients, including students’ unions, charities and universities. I love working with organisations who want to do some good in the world. 

Before becoming a consultant, I was Marketing Director at Kent Union, one of the UK’s largest students’ unions, for seven years.

Prior to this, I designed and ran behaviour change interventions for the NHS, police, fire & rescue services and local authorities.

I'm fascinated with understanding what moves and motivates someone to change their behaviour, for the better.