A strategic marketer with over 20 years experience, I’m a Fellow of the Chartered Institute of Marketing (CIM) and a qualified coach.
My work is varied - strategic planning, lots of stakeholder engagement, crisis communications, conducting research and a little bit of digital transformation.
I've worked for lots of different clients, including students’ unions, charities and universities. I love working with organisations who want to do some good in the world.
Before becoming a consultant, I was Marketing Director at Kent Union, one of the UK’s largest students’ unions, for seven years.
Prior to this, I designed and ran behaviour change interventions for the NHS, police, fire & rescue services and local authorities.
I'm fascinated with understanding what moves and motivates someone to change their behaviour, for the better.